PR Opportunities
The CLEO management team provides an array of complimentary promotional services as part of its CLEO exhibitor PR program. Make the most of your company's participation in the conference by taking advantage of these highly effective, free opportunities.
All exhibiting companies are encouraged to participate! Contact the CLEO PR team now and they will help you identify ways to put your company in the spotlight before, during and after the conference.
Be sure to register your company’s PR contact to ensure that your company doesn’t miss out on any information and new programs. In addition to the below listed services, the PR team provides ongoing newsletters packed full of valuable information leading up to and during CLEO. To make sure your company stays apprised and takes full advantage of the FREE Exhibitor PR Program, please complete the PR Contact Registration Form online or contact the CLEO PR team.
Listed below are some of the free PR services available to every exhibiting company.
Press Releases and White Papers
Capture the interest of CLEO press and analysts along with thousands of attendees/website visitors by posting your company’s press releases and white papers on www.cleoconference.org in advance of the conference. To submit press releases, go to: www.cleoconference.org/PressReleases/pr_submit.aspx. To submit white papers, please e-mail the white paper as a PDF to: keira@wilkinsonshein.com.
PR Toolkit
Use this guide to tailor your communications program for CLEO: Expo. A complete exhibitor PR Toolkit, including information from tips for briefings and sample press materials to San Jose event facilities and more, is part of your exhibitor manual. You can also request a copy by contacting the PR team.
On-Site Press Briefings and Conferences
Be sure to get your new product launch or corporate announcement in the news by holding a press briefing or conducting a press conference at CLEO. We offer free rooms and equipment for press conferences, as well as rooms to hold press briefings. Reserve your company's free press conference time slot, room and equipment in advance, so that media and analyst attendees can plan to cover your announcement. Book free rooms to hold private briefings (as available). To arrange your press conference or to book a briefing room, contact the CLEO PR team.
Press Kits
As a CLEO exhibitor, you are invited to display your press kits in the Press Center. Shipping information and deadlines coming soon.
Virtual Press Office/Business Wire Partnership
As an added benefit, CLEO has partnered with Virtual Press Office (VPO) and Business Wire to provide online press kit posting and wire distribution services for exhibitors (for a nominal fee). The VPO service allows you not only to post complete press kits, with images, graphics, logos, etc., but also will further your reach by proactively distributing your materials to target conference media and providing reports on exactly who has downloaded your information. Business Wire will make your releases available to an enormous audience of reporters who check the stories distributed over the wire for leads. For more information on these services, please contact Chris Kenrick with VPO at +1 973.783.7787 or chris@virtualpressoffice.com and Leon Harbar with Business Wire at +1 800.237.8212 or tradeshow@businesswire.com.
Press Guide
Provide contact information for your PR representative to be distributed in an online and printed press guide to registered media and analysts. This will enable media to reach you more easily and will facilitate additional interviews for your company. To participate, fill out the PR Contact Registration Form online or contact the CLEO PR team.
Pre-Registered Press and Analyst List
Contact your target reporters and analysts. The CLEO 2010 pre-registered press and analyst list will be available to all exhibitors by April 2010. Registered PR contacts of exhibiting companies (to register visit www.cleoconference.org/PressReleases/pr_submit.aspx) will receive the list via e-mail at that time.
Please don’t hesitate to contact the CLEO PR team at any point in preparing for the conference. Also, watch for e-mails from the PR team announcing new opportunities for 2010! We look forward to working with you in the coming months.